Welcome to the ultimate firearms, outdoor, and lifestyle destination. Here we connect a thriving community of like-minded enthusiasts who share your passion for adventure, precision, and the outdoor lifestyle.
GET PROGRAMMATIC
Our Brands
Reach Your Audience Across Premium Properties
The leading firearms and tactical lifestyle magazine for discerning shooters and collectors.
America's most trusted firearms authority, delivering expert reviews and historical insights since 1944.
Your essential guide to survival, preparedness, and self-reliant living in any situation.
The world's premier knife publication, covering everything from tactical blades to collector pieces.
Self-Serve Digital Advertising Made Simple
Take control of your advertising destiny with flexible campaign options designed for every budget and marketing goal. Whether you're testing new creative or scaling successful campaigns, our platform puts you in the driver's seat with real-time control and transparent performance metrics.
Programmatic Bidding
Bid on open inventory in real-time with flexible budgets and instant optimization.
Dedicated Campaigns
Purchase premium guaranteed impressions with priority placement across our network.
Programmatic
PROGRAMMATIC AD NETWORK
Bid for open ad impressions on premium ad units and sizes across the entire RECOIL Network. Our programmatic platform gives you the flexibility to test, optimize, and scale your campaigns with precision targeting and real-time performance tracking.
Why Choose Programmatic Advertising?
Your Budget, Your Rules
Configure your campaigns with maximum bids and daily spend limits that you control. Set your parameters and let the system optimize for performance while staying within your comfort zone.
Total Flow Control
Monitor your spend through our intuitive online portal in real-time. You dictate when your campaigns turn on or off, giving you complete control over pacing and budget allocation.
Pay As You Go
No long-term commitments required. Scale up during peak seasons, dial back when needed. Our flexible model adapts to your business cycles and marketing priorities.
Premium
DEDICATED AD CAMPAIGNS
Purchase a dedicated digital ad campaign to run on any or all of the RECOIL Network sites. Get guaranteed impressions with priority placement that ensures your message reaches our highly engaged audience of firearms enthusiasts, outdoor adventurers, and lifestyle consumers.
Dedicated Campaign Advantages
Premium Priority
Get access to inventory before it's made available elsewhere. Your impressions are guaranteed, ensuring your message appears exactly when and where you want it.
Advanced Targeting Options
Choose specific site targets, set impression counts, and even leverage state and major metro geographic targeting to reach your ideal audience with surgical precision.
Variable Pricing
Competitive CPMs starting at just $8 with a minimum monthly spend of only $500. Transparent pricing means you know exactly what you're getting for your investment.
Digital Campaign Performance That Delivers
78%
Male Audience
Prime demographic for firearms and outdoor brands
50%
HHI $50-$150K+
High-value customers with purchasing power
Choose Your Perfect Campaign Strategy
Start with Programmatic
Test creative and targeting with flexible bidding. Perfect for budget-conscious campaigns and rapid optimization.
Scale with Dedicated
Lock in guaranteed placements once you've found your winning formula. Ideal for product launches and sustained visibility.
Ready to Launch?
Start Reaching the RECOIL Network Audience Today
Join leading firearms, outdoor, and lifestyle brands who trust the RECOIL Network to connect with passionate enthusiasts. Our team is ready to help you build campaigns that drive real results and maximize your advertising ROI.